Date 2022 Credits: Luca Hamers & Jacob Pardoe
My Contribution: Full Rebrand | Art Direction | Visual Identity | Icon Design | Brand Assets
The visual language of the brand was found after addressing Luca’s profound fixation on figures, masks, and veils, and the outcome is a morphosis of many visual queues, drawing us into a display of coded information which is also firmly present in his garments.
Luca stands as a new voice in technical innovation, redefining conventional methods through unparalleled experience and energy. The identity system is designed to reflect his progressive nature and each component carefully resonates with different aspects of his story. Amidst a world captivated by ostentation, ours emerges as a window into a new cryptic dimension.