Date: 2020-Present
Credits: Alberto Deon & Jacob Pardoe
My Contribution: Full Rebrand | Visual Identity | Typeface Design | Brand Strategy | Naming | Digital Design | Editorial Design
Demon is the result of the requalification of a former reality. It was founded in 1963 in montebelluna, Italy, and today, depicts the journey of the third generation of the family.
The project sits at the intersection between traditional italian craft culture and state of the art technical garments. The brand’s profound knowledge of both raw natural materials on the one hand, and up-to-date technical solutions on the other, allows it to parxticipate in a critical discourse between fashion and technicality which is becoming increasingly nuanced.
Pardoe Office worked on the revitalisation of all brand assets, logo, brand system, web, and application of garment graphics.