Credits: AM Copenhagen
My Contribution: Visual Concept | Brand Strategy
Broste Copenhagen creates light hearted and relaxed design staples, filling your home with warmth and cosiness. Their motifs are subtle, reassuring and personable – made to be played with, comforted by, and lived in. The team creates items that are equal part necessity and arts and crafts, producing joyful products that are not overly artsy; and designs that are not contrived.
Brand audit, brand strategy, positioning, core narrative, visual identity, and bespoke typeface are just elements of the ambitious project, working closely with the brave Broste team and with type designer Kasper Pyndt to create design and communication that makes you feel at home.